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Trick Or Treat -Victoria Secret Takes On Playboy -Will Sell Sexy Halloween Outfits

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WAXXTV reported recently on the Underwear as Outerwear craze that has struck and hit a cord with many younger women. Seems as if  locally based Limited Brands subsidiary Victoria Secret is jumping on the bandwagon and is rolling out their own line of Halloween Costumes entering the market to compete with Playboy. Here is the announcement. - Victoria’s Secret — whose runway supermodels wear lingerie and angel wings — plans to offer a small range of costume items for Halloween this fall.

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Officials at Columbus-based Limited Brands, the parent company of Victoria’s Secret, had little comment on the merchandise other than to confirm that it is in the works and to say it will be available through the company’s website and catalog business, and in its mall stores.

In offering the theme items, Victoria’s Secret will join such retailers as Frederick’s of Hollywood — which has offered sexy Halloween merchandise for years — Playboy and a growing number of costume shops.

The popularity of Halloween among older teens and adults began surging in 2005, according to statistics from the National Retail Federation. That surge continued until the recession caused a drop in spending for all ages, including big-spending young adults who spent slightly less than $70 on the holiday in 2009 versus more than $80 in 2008. Read More

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